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SonyLiv has announced the launch of an original regional language web-series. Titled, YOLO - You only live once, the show has been conceptualized and developed by Indian Magic Eye (IMEPL). YOLO is a Marathi web-series that is centred around the coming-of-age story of four young adults – Choko aka Shivraj Waichal, Sarika aka Shivani Rangole, Rochak aka Ruturaj Shinde and Pari aka Shashwati Pimplikar. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series. Directed by Sameer Vidwans, the show is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics. “The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi. The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view. YOLO not only enhances the entertainment options available to SonyLiv’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with. The launch of YOLO is in sync with SonyLic’s uplifted brand ethos of ‘We Liv to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLiv to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.
The Mummy trilogy follows the story of an ancient Egyptian priest who is accidentally resurrected, bringing with him a powerful curse and the ensuing efforts of heroic archaeologists to stop him. A surprise hit, ‘The Mummy’ went on to gross $416 million worldwide. Its box-office success led to the 2001 sequel, ‘The Mummy Returns’, and seven years later, the third instalment, ‘The Mummy: Tomb of the Dragon Emperor’. The makers, Steven Sommers, James Jacks and Sean Daniel, came back with ‘The Scorpion King’, a spin-off and a prequel to ‘The Mummy Returns’. This movie follows the story of Mathayus and his rise to become the Scorpion King which continues in the ‘The Scorpion King 2: Rise of a Warrior’. Each film has created a massive hype globally with brilliant storyline and a great cast